The fintech company launched the initial Live Connections pilot feature in 2018, where financial advisors and companies have recorded a 100% contact rate and more than 20% of close/conversion rate with prospects across the US. Live Connections represents an extension to the platform that connects validated business investors to financial advisors via an introductory phone call. This business service can be used by all certified financial advisors, Registered Investment Advisors (RIAs), and Advisory firms across the US on the SmartAdvisor platform. In April 2020, the fintech startup introduced “Live Connections,” a new solution that allows financial advisers to connect with clients over the phone. The company helps millions of people make better financial decisions while simultaneously enabling advisors to grow their business,” noted Mark Johnson, a partner at TTV Capital. by providing an incredibly valuable resource for both consumers and financial advisors alike. “SmartAsset is quickly expanding its lead in one of the largest markets in the U.S. The aim is to broaden its product offerings and make new investments in the new technology and data partnerships to drive sustainable business growth. The startup company plans to use the fresh business funding to enhance user and matching experience for its customers and financial advisors. With this additional capital we are going to make further investments in building the web’s best personal finance resource and enhancing our ability to connect consumers to financial advisors across the U.S,” said Michael Carvin, founder and chief executive officer of SmartAsset. “Our mission is to help people get better financial advice. Moreover, financial advisors and companies on its SmartAdvisor platform accumulate $1.5 billion in new, closed assets under management (AUM) each month. Through its personal finance tools and personalized calculators, the fintech startup reaches over 100 million people on a monthly basis. The Series D funding comes after the startup company partnered up with LPL Financial and the launch of its Live Connections solution. Before this, the New York-based startup company last raised funds in June 2018, and the company’s revenue has grown by 10x since then, with nearly $100 million in annual recurring revenue (ARR). New funding takes SmartAsset’s business valuation to the unicorn territory at more than $1 billion. New Funding and Partnership to Help Fuel Sustainable Growth Other business investors that took part in the funding round are Javelin Venture Partners, Contour Venture Partners, Citi Ventures, Life Ventures, North Bridge Venture Partners, and CMFG Ventures. Fintech startup company SmartAsset announced today it raised $110 million in a Series D business funding round led by TTV Capital.
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